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Blogging has become a universal form of communication on the web.  What began as a quirky form of self-expression for webnerds who needed a break from writing code, or simply had too much time on their hands, has evolved into a tool for use by journalists, marketers, educators, marketers, entrepreneurs and business entities of all sizes.

The great advantage of a blog over a website is its dynamic, fluid quality.  Content management systems have evolved to the point where adding fresh content to a blog on a daily basis is easier than writing those college term papers that you used to put off until the night before they were due.

WordPress is currently the premier CMS used by most bloggers, and I heartily recommend it.  It’s a free program, and the learning curve is entirely manageable.

WordPress in itself is just the spine of your blog, however.  The face of your blog, i.e. the visual presentation seen by the world, is governed by the WordPress theme that you use.  Wordrpess has a two default themes, which are the web equivalent of a brown paper wrapper.  There are thousands of free themes you can use, many of which are available through your WordPress dashboard.

Free themes will only take you so far, however.  If you’re like me, you like to customize things to suit your mood, your business plan, or both.  To have more control over your site, you’ll probably want to graduate to a commercial theme (i.e. one that you pay for).  After much experimentation, I finally opted for the Thesis theme.

The Thesis theme in its default version is clean, plain and white.  But the Thesis custom design features allow you to make a wide array of custom changes directly from your WordPress dashboard.  Some of these changes can be made through radio buttons or data fields, while others are made using special windows that open directly to custom css and php files.  This means you can upload custom changes to your server without having to log on to your FTP client.  What could be simpler?

This site was created using Thesis, and while I myself prefer minimal designs (partly as a matter of taste, and partly as a matter of laziness), Thesis facilitates much more elaborate designs than you see here.

And the backbone of Thesis is extremely SEO friendly, which will automatically help you with your site rankings.

Therefore, if you’re considering starting a blog, I wholeheartedly recommend Thesis.

Full disclosure, I’m a Thesis affiliate, which means I’d receive a commission should you purchase Thesis through one of the links on my blog.  But I wouldn’t recommend it if I didn’t use it myself.  Moreover, I’d like to help popularize Thesis, to ensure their continued growth and development.

To learn more about Thesis, click on the link below.